Potential Title:
The 3-Sentence Strategy: Fix Your Company Before You Hire
Context & Stakes
Most founders hire because they feel behind. Burnout convinces them that another body will save them.
But here’s the truth seasoned leaders learn early:
If you bring people into chaos, they become part of the chaos.
This project reframes “hiring” from a relief tactic into a strategy checkpoint. Before a founder brings on a single employee, they must be able to articulate:
What the company does
Who it serves
How it wins
All in three sentences.
The moment a CEO can’t answer those out loud, they stop leading and start reacting.
That’s the gap this concept closes.
Strategy & Concept
This is a short, decisive talking-head video with a clear thesis:
Clarity comes before headcount.
Because confusion scales faster than alignment.
Max introduces the 3-Sentence Strategy:
Sentence 1 - The problem you solve
Sentence 2 - The transformation you deliver
Sentence 3 - Why you’re the one who solves it best
The delivery is confident, not motivational.
It doesn’t come off as “feel better” advice, but as operational survival.
The video turns a frustrating truth into a founder advantage:
Hiring mistakes aren’t about bad talent.
They’re about bad communication.
That is an issue that can be fixed.
Creative Approach
Stylistically sharp. Ad-agency tight.
This shouldn’t be abstract and every visual should support the point.
Camera holds steady while Max speaks the opening line:
”You shouldn’t hire a single person until you can do this.”
This is a direct-to-camera delivery with no early escape points. Max must hold the frame and the conviction. Without adding cutaways in the beginning, it forces attention.
As the framework lands, we introduce clean typography on screen (three phrases, one per sentence). This should be black text on white, like they’re rules that cannot be ignored. The edit punctuates each sentence with a beat and gives space for the idea to hit.
The message is blunt because the stakes are real. Confusion burns runway. Clarity compounds growth. It’s decisive and has zero fluff. Each sentence must sound like a principle Max uses daily.
When We Release
This earns the right to talk about hiring later. It would be ideal as Video 2 or 3 in launch sequencing:
Establish expertise
Deliver a belief shift
Lock in CEO-aligned audience
It sets up future content about hiring, delegation and founder bottlenecks.
From Insight to Impact
This content positions Max as:
A founder who understands scale mechanics
Not “grind harder” but “align smarter”
A decision filter for his audience
The video forces founders to stop and confront clarity
A leadership voice
This is where they stop seeing Max as a creator and start seeing him as a CEO
In practical business terms:
Drives conversation among operators
Improves quality of inbound talent
Creates a unique value proposition for coaching or future product
This single idea saves companies months of mis-hiring and founders know the moment they hear it.